Product Manager Crafting Digital Excellence

Transforming complex problems into elegant solutions that users love and businesses need

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About Me

Passionate about building products that make a difference

Professional headshot of James Umole

Driving Innovation Through Product Excellence

Hi, I'm James Umole, a Product Manager with 5+ years of experience leading digital transformation initiatives across PropTech, Banking, and Finance. I specialize in defining product strategy, driving cross-functional collaboration, and leveraging data insights to optimize user experiences and deliver measurable business outcomes.

Passionate about AI-driven innovation, customer empathy, and building products that create real impact.

5+ Product Launches
8+ Years Experience
100% Team Alignment
Product Strategy User Research Agile/Scrum Data Analytics Roadmapping A/B Testing SQL Stakeholder Management AI Integration PropTech FinTech

Featured Projects

Delivering measurable impact through strategic product development

⚙️

Online Leasing Application Engine

Built an API-first online leasing engine integrating payment processing, document signing and third-party systems so property teams could onboard and convert applicants faster with fewer manual steps.

#LeasingEngine #API #Payments #AWS
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🎯

Lead Management Platform

Built a lead management system that unified channel inputs, applied predictive scoring and automations, and created smooth handoffs to leasing teams — resulting in higher lead-to-lease conversion.

#LeadManagement #LeadScoring #CRM
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🏦

RESL Loyalty Leads System

Designed a mortgage renewal lead program that identified renewal windows early, matched customers to personalized offers, and delivered tailored outreach — helping retain mortgage balances.

#Retention #Mortgage #Loyalty
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📊

Vista Analytics Dashboards

Built internal and customer-facing analytics solutions (ETL → warehouse → BI) to centralize KPIs, enable QBRs, and surface AI-driven recommendations for stakeholders to act on data with confidence.

#Analytics #ETL #Redshift #BI
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Professional Journey

Building exceptional products across diverse industries

Product Manager

Property Vista, Toronto, ON
Dec 2021 - Present

Leading product strategy and roadmap for Property Vista's Leasing Engine — a core SaaS platform used by property managers across Canada. Transformed complex leasing workflows into streamlined, data-driven experiences that improved user engagement and retention. Partnered with UX, engineering, and business teams to launch a self-service analytics dashboard, empowering clients with real-time performance insights. Introduced A/B testing, product health monitoring, and customer journey mapping frameworks that established a customer-centric, evidence-based product culture.

Product Owner

TD Canada Trust, London, ON
June 2019 - Nov 2021

Served as strategic bridge between business objectives and technical delivery, modernizing digital banking experiences for thousands of users. Collaborated with executives and stakeholders to shape product strategy, define MVPs, and deliver high-impact features meeting both compliance and customer needs. Led workshops and data-driven prioritization that reduced decision cycles and improved cross-team alignment. Championed accessibility compliance and API integration to strengthen TD's digital ecosystem, while driving measurable improvements in user satisfaction through analytics and post-launch optimization.

Business Analyst

Actv8 Marketing, Toronto, ON
Jan 2018 - May 2019

Bridged the gap between marketing strategy and technical execution by analyzing user journeys to identify friction points and transforming insights into actionable requirements. Designed targeted product bundles for niche audiences and introduced structured user stories, empathy mapping, and sales enablement tools that improved delivery efficiency and increased campaign effectiveness. Built foundational skills in translating complex business needs into clear, value-driven product outcomes.

Let's Build Something Amazing

Open to discussing opportunities, collaboration, and product strategy

📧 umolejames@gmail.com
💼 linkedin.com/in/jamesumole