I led the product vision and delivery of an API-driven Online Leasing Application Engine designed to replace manual, error-prone leasing processes. Working with UX, legal, and engineering, we defined the end-to-end flow (lead → application → identity verification → payments → e-signature → lease activation), prioritized compliance and security, and launched a modern, modular system on AWS. The product reduced manual touchpoints, shortened application-to-lease time, and enabled integrations with payment providers and e-signature vendors to deliver a fully digital tenant experience.
Highlights
- Defined product roadmap & API-first architecture.
- Owned vendor selection (payment, e-signature, IDV).
- Led cross-functional sprints and acceptance criteria.
- Implemented monitoring, SLAs, and automated alerts.
- Designed telemetry to measure drop-off and time-to-complete.
Impact
- % reduction in manual processing steps.
- Faster time from application to lease execution.
- Improved application completion rate (funnel).
- Higher payment success rate.
- Better platform uptime & SLA adherence.
Tech / Architecture
- API-first backend on AWS (Lambda, Redshift, S3).
- Payment Gateway (Stripe/Adyen).
- DocuSign/HelloSign Integration.
- ID Verification Provider.
- CloudWatch / Prometheus Monitoring.
Key Artifacts
End-to-End Journey Map
The complete user flow from initial interest to signed lease.
Architecture Diagram
High-level diagram of APIs, microservices, and integrations.
Key Metrics Dashboard
Screenshot of the BI dashboard showing conversion funnel KPIs.