I owned the product for a Lead Management Platform focused on maximizing conversion of inbound and outbound leasing leads. We consolidated lead sources, introduced a scoring model combining behavioral and property-fit signals, and built nurture sequences tied to intent. The platform drove prioritized outreach for high-value leads, surfaced actionable next steps for leasing agents, and automated routine touchpoints — a combination that improved contact rates and conversion velocity while enabling measurable SLA tracking for follow-up.
Highlights
- Designed lead ingestion pipeline and normalization.
- Defined and validated lead scoring model.
- Built nurture campaigns, SLA rules, and handoff criteria.
- Instituted reporting for lead velocity & conversion.
- Ran A/B tests on messaging and channel mix.
Impact
- Increase in lead→tour & tour→application rates.
- Reduction in average lead response time.
- Lift in qualified lead percentage from the funnel.
- Positive ROI on nurture campaigns.
- Measurable lift in agent response time.
Tech / Architecture
- CRM/Lead Pipeline (HubSpot/Salesforce).
- Marketing Automation Integration.
- Event-based & Predictive Scoring Model (ML).
- Email/SMS Gateway Integration.
- Calendar Booking & Analytics Pipeline.
Key Artifacts
Lead Journey & Funnel
The flow showing scoring thresholds and SLA rules.
Artifact
Nurture Sequence Example
Visual flow of an automated nurture campaign.
Artifact
Agent Dashboard
Screenshot of the dashboard showing prioritized leads.