PRODUCT MANAGER | AI, DATA & PLATFORM PRODUCTS

Product Manager | AI, Data & Platform Products

I lead products from idea to launch, translating business problems into user workflows, system requirements, and measurable outcomes. My background spans AI-enabled products, data platforms, and operational workflows.

85%

faster lease cycle

Turned fragmented leasing into a structured digital funnel.

Hours → Minutes

reporting turnaround

Shifted analytics from manual pulls to decision-ready dashboards.

>$2B

balances retained

Supported earlier renewal intervention across lending workflows.

Focus

AI, data, and platform products that drive measurable outcomes across financial and operational workflows.

Strength

Systems thinking across APIs, integrations, and data workflows, bridging business needs with scalable solutions.

Fit

Product Manager, Technical PM, and AI/Data Platform roles in FinTech and SaaS environments.

Verticals

FinTech & Lending

SaaS & Platform Products

PropTech & Marketplaces

James Umole

Product Manager | AI, Data & Platform Products

Product Operating Lens

Platform-ready

Workflow layer

Orchestrated end-to-end leasing flows across Plaid, ID verification, credit checks, and e-signature into a single digital funnel.

System layer

Defined API contracts across Propexo, Payroc, Plaid, and insurance integrations to build a reliable, extensible leasing platform.

Data layer

Piped leasing and AI signals into self-serve dashboards, cutting reporting turnaround from hours to minutes.

I've led work across leasing systems, analytics platforms, and lending workflows where strong product thinking, reliable data, and cross-functional execution were critical to success.

85%

reduction in time-to-lease

Rebuilt the leasing workflow into a digital product funnel with fewer manual handoffs.

1,000+

monthly applications supported

Scaled intake, orchestration, and reporting for a high-volume leasing operation.

5,000+

units managed across the platform

Designed for portfolio-scale operations rather than single-property workflows.

Case Studies

Case studies focused on ownership, systems, and measurable impact

Each case highlights what was built, how it worked, and the business outcomes it delivered.

Flagship Case Study

85% faster lease cycle

Online Leasing Engine

Property VistaDec 2021 - Present

Led the 0→1 build of a multi-integration leasing platform, orchestrating multiple integrations across identity verification, credit checks, banking data, payments, and e-signature into a unified product experience. Designed and scaled leasing workflows across thousands of units, enabling faster, fully digital application-to-lease conversion.

0→1 deliveryAPI-firstAWSLeasing operationsPaymentsIdentity & VerificationIntegrationsWorkflow automation

5,000+

Units supported

1,000+

Monthly applications processed

85%

Reduction in time to lease

Data Platform Case Study

Analytics as a product surface

Vista Analytics

Property VistaDec 2021 - Present

Led the development of a centralized analytics platform serving internal teams, GTM functions, and customers through role-based access. Built data pipelines and dashboards that transformed leasing, operations, and AI assistant data into decision-ready insights. Instrumented AI leasing assistant and nurturing signals to support performance tracking and drive customer renewal conversations.

AnalyticsData pipelinesRBACCustomer analyticsAI instrumentation

Hours → Minutes

QBR preparation time

Self-serve analytics

Customer access

Real-time visibility

Operational KPIs

Financial Services Case Study

>$2B retained at renewal

Mortgage / Lending Platform

TD Canada Trust2019 - 2021

Led product initiatives for a mortgage retention platform, leveraging customer data, scoring models, and targeted outreach to identify at-risk accounts and improve renewal outcomes. Enabled earlier intervention and more effective retention strategies across the lending portfolio.

FintechCustomer dataRetention strategyScoring models

>$2B

Mortgage balances retained

Earlier

Renewal opportunity identification

Lower

Cost to retain vs. reacquire

Technical Depth

How I design and scale product systems

I focus on how workflows, systems, and data connect to deliver reliable, scalable product experiences. My work sits at the intersection of product ownership, system design, and operational impact.

Practical lens

I don't list tools as credentials. I focus on the systems I've shaped, the tradeoffs I've navigated, and the product decisions that improved real operational outcomes.

AWS S3AWS GlueAWS DataBrewSnowflakeAmazon BedrockRAG workflowsPrompt designAI guardrailsAPI-first architectureData pipelinesAnalytics tools

Architecture View

How I think about the product stack

Product Layer

User workflows

User-facing workflows, dashboards, and decision-support experiences.

Integration Layer

APIs and services

External integrations, orchestration logic, business rules, and event-driven interactions.

Data Layer

Pipelines and storage

Data pipelines, storage layers (S3), transformation workflows (Glue/DataBrew), and reporting-ready models.

Insight Layer

Analytics and action

Dashboards, KPI tracking, self-serve analytics, and decision support for operators and leadership.

AI Systems

AI Layer

AI-assisted workflows, retrieval (RAG), grounding strategies, and guardrails to ensure reliable and context-aware product behavior.

API-first product architecture

I design products where user experience depends on clean service boundaries, reliable integrations, and scalable workflow orchestration.

API-first architectureIntegrationsPlatform workflows
  • Defined system interactions across payments, verification, and document workflows
  • Ensured systems trigger downstream actions and remain observable in production
  • Designed for extensibility to avoid one-off workflow solutions

Data pipelines and cloud tooling

I define data flows that move cleanly from source systems into reporting, analytics, and decision layers.

AWS S3AWS GlueAWS DataBrewData pipelines
  • Built pipelines using S3, Glue, and DataBrew-style workflows
  • Enabled reliable data movement for analytics and product reporting
  • Focused on data structure, freshness, and trust as product requirements
  • Prepared structured data for AI use cases, including retrieval (RAG) and grounding workflows

Warehouse and analytics systems

I design products where decision-making depends on accessible, well-structured analytics.

SnowflakeAnalytics toolsDashboardsKPIs
  • Designed dashboards and analytics tools for operators, leadership, and customers
  • Defined KPIs and reporting layers to support self-serve visibility
  • Prioritized instrumentation early to enable stronger post-launch decisions
  • Supported AI-driven features through clean data access, instrumentation, and feedback loops

Product Builds & Execution

Product Builds & Execution

Side projects where I design, build, and ship real products — from workflows and integrations to AI-assisted features and user-facing systems.

Workflow product build

Builder

AI Job Application Tracker

A full-stack application tracking system helping job seekers manage applications, track progress, and stay organized across opportunities. Integrates job boards, tracking, notes, follow-ups, and contacts into a single workflow. AI features analyze job descriptions and assist with ATS-aligned resume updates.

Product buildAI workflowsIntegrationsWorkflow systemNext.jsAutomation
View Live

Actively iterating — new features added regularly

Marketplace product build

Builder

Local Chef Marketplace

A marketplace platform connecting local food vendors with nearby customers, enabling discovery, ordering, and delivery of home-cooked meals. Designed as an end-to-end e-commerce system with vendor listings, product catalogs, payments, and order fulfillment workflows tailored for small-scale food businesses.

MarketplaceE-commercePaymentsLocal discoveryVendor platform
View Live

Work in progress — core marketplace flows in development

Experience

Product leadership across PropTech and financial services

My experience centers on turning ambiguous business problems into scalable product systems, aligning teams around clear workflows, measurable outcomes, and reliable execution.

Product Manager

Property Vista • Toronto, ON

Dec 2021 – Present

Owned product strategy and delivery for leasing and analytics platforms used by property management teams, with a focus on scalable workflows, measurable outcomes, and platform-ready systems across thousands of units.

  • Led 0→1 delivery of the Online Leasing Engine, connecting applications, verification workflows, payments, and e-signature into a unified leasing experience.
  • Built analytics capabilities that transformed reporting into a reusable, customer-facing product for internal teams, GTM stakeholders, and external users.
  • Partnered across design, engineering, legal, and go-to-market teams to ship products with strong operational reliability across leasing, analytics, and AI-assisted workflows.

Product Owner

TD Canada Trust • London, ON

Jun 2019 – Nov 2021

Led product work across lending and digital banking workflows, translating business goals into structured product solutions while balancing customer needs, compliance requirements, and delivery constraints.

  • Delivered features supporting mortgage renewal and retention, focused on protecting balances and improving renewal outcomes.
  • Collaborated with data, pricing, compliance, and delivery teams to define MVP scope, prioritize requirements, and support execution in a regulated environment.
  • Introduced product structure to complex financial workflows where timing, trust, and operational accuracy were critical.

Early Career: Data & Business Analysis Foundations

Business Analyst

Actv8 Marketing • Windsor, ON

Jan 2018 – May 2019

Worked on data-driven marketing initiatives, translating business goals into measurable campaigns and system improvements.

  • Drove marketing initiatives that contributed to a 15% increase in revenue.
  • Built metrics frameworks to surface inefficiencies and improve system performance.
  • Translated business goals into structured requirements and execution plans.
  • Delivered end-to-end solutions across CRM workflows and marketing systems.

Business Analyst / Data Analyst

Citi Bank • Lagos, Nigeria

Aug 2013 – Sep 2017

Supported financial systems and decision-making through data analysis, reporting, and process optimization.

  • Improved financial operations efficiency by 10% by identifying transaction bottlenecks and optimizing processing workflows.
  • Enhanced transaction monitoring to detect anomalies and strengthen risk controls.
  • Delivered executive-level insights from large-scale transaction data.
  • Partnered with stakeholders to translate business needs into scalable system solutions.

Let's Talk

Open to Product Manager, Technical PM, and AI-focused product conversations.

If you're hiring for product roles that value customer empathy, technical fluency, and measurable execution, I'd love to connect.

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